Interactive marketing is on the rise – big time. The year of 2012 is proving to be a breeding ground for new and shifting marketing tactics. The main thing that will change is the sophistication of the marketing content. Consumers are no longer happy with the typical radio commericals and internet ads. They want more. They are always demanding more advanced ways to become engaged. A recent case study analysed consumer opinions of which marketing tactics are the most effective in reaching customers. This study will ultimately change the way we as an interactive marketing agency strategize and create client campaigns.
Leading the pack in the study was in-person events. Consumers firmly believe that face to face events prove to be most effective. The statistics show that 78 percent of users believe that in-person events are effective tactics. As an interactive marketing agency, most of our work is done online, but there are ways to work this into a client’s campaign or to market ourselves through the vein. A great example would be attending trade shows or networking events.
Webinars and webcasts are also looking bright for 2012, with a whopping 70 percent of responders saying that online webinars, webcasts and podcasts are an effective tactic for interactive marketing. Webcasts and webinars are items that have been on the rise for quite some time, so this finding isn’t surprising. More and more clients are coming to our interactive marketing agency wanting to create webinars and webcasts.
Online videos are ranked high on consumer approval, with about 60 percent of responders saying they’re an effective marketing tool. Online videos are huge now, especially with the rise of social media. Every client that comes to our interactive marketing agency wants to hop on the video bandwagon – and they should. Videos are engaging and interactive. They make a consumer’s experience more fun and more personal.
Case studies and testimonials were also voted at a 60 percent approval rating. These are a great marketing tactic for the right sort of client; just not everyone. They should be used only on client’s who products are more intangible – such a medical services, education programs, etc. The stuff you can’t feel and touch and judge for yourself. The stuff you want to prove delivers RESULTS.
There will be a lot more sharpening of existing tools in this industry in 2012. It is safe to say that there will be a resurgence of various marketing methods that worked before and a lot of new ones that are going to be hailed as the next best thing. But let’s not forget those items that our consumers have found that work: case studies, webinars and online videos.
Want to learn more about what’s on the marketing forecast for 2012? Contact Cowgirl Interactive marketing agency today.