There is no secret web sauce.

Every web company has the same tools. What makes one site rise to the top and another fall is how        
it’s put together. And since the dawn of the internet, Cowgirl Interactive has been evolving and perfecting its
method of web development so YOU can make money from the web.

In developing your interactive marketing strategy, Cowgirl Interactive considers:

• What kind of customer do you want to bring in?
• How do we target new customers?
• How do we ensure existing customers get what they need?
• How can we increase your profits and make the best use of your funds? 

Our holistic interactive marketing strategy aims to increase your profits and web traffic from the bottom up. The idea behind our holistic approach is simple: the whole is greater than the sum of its parts. So many online and interactive marketing companies only sell the parts – just e-mail marketing, just SEO copywriting, etc. - but that’s just not effective enough.

Here’s what we’ll do:

• Design you a custom, SEO-optimized website specifically targeted at your customer, based on user behavior research.
• Create original and optimized content for each of your webpages, driving up search engine rankings and increasing traffic.
• Use PPC and affiliate marketing campaigns to get your site attention
• Utilize e-mail marketing, social media and cyber PR to get online buzz going about your company
• Install e-commerce technology and manage your e-business stream
• Pay attention to YOU! We’ll find out what you what, what you envision and what your goals are. 

Our interactive marketing company delivers integrated strategy AND tools. We don’t just offer a laundry list of services for you to pick from; we do it all! Whether you’re looking to drive traffic to your service business or sell products to consumers, we will create an entire online channel that will deliver the results you want.

In following our holistic approach to interactive marketing and web design, we don’t just use one channel
to increase your web traffic and revenues – we use them all. From thorough consumer research to
creative copy and advertising techniques, our interactive marketing company will get your website noticed
in all the  online arenas.

Customer and User Behavior Research
At Cowgirl Interactive, we take pride in our strong background and proven track record in online customer and user behavior research. Our specialized methods will help us determine what users are searching for, how it relates to your company and how we can deliver it. We’ll also discover what your customers need and want from your website, and use these findings to create a customized interactive marketing strategy just for you.

SEO-Optimized Content
After discovering what you’re customers are looking for through our user behavior research, we’ll start to create and determine specific keywords and phrases that would best reach your audience and improve your search engine rankings. Then, our professional website copywriters will create custom, SEO-optimized content specifically with your company in mind. Of course, you’ll get final approval on all content created. We want you to be just as involved in the interactive marketing process as we are!

Affiliate Marketing & PPC Campaigns
Affiliates and pay-per-click advertising are a necessary evil to promote e-commerce and online business growth.

Affiliate groups are comprised of web publishers who create web content and implement various strategies to generate sales for your web site. The managing affiliate group will police such things as trademarks, bidding on search engine keywords, and the compensation for the publishers. Since the affiliate group and the publishers both take a percentage of the e-commerce transaction, it is imperative to utilize this online vehicle in a way that does not cannibalize your own sales, but instead shifts market share away from your competitors.

Cowgirl Interactive works directly with the top affiliates, the most common and well-known being Google AdWords. We create a customized competitive strategy and manage everything from your promotions and account construction to weekly reporting and revenue share, building you a complete interactive marketing campaign.

Cyber PR & Social Media
You know you want people talking about you, but do you know what you want them to say? Thanks to the rise of social media sites, you can now control and communicate your image, brand and vision more accurately than ever. It’s instantaneous, engaging and global, and allows you interaction with those people that matter – your customers. Because of their immediate, up-to-date nature, social media sites like Facebook, Twitter and YouTube allow you to better connect with and engage your audience, giving them a sense of loyalty and connection to your brand.

As social media gains in popularity within the business realm, companies often feel challenged in harnessing the power and reach of this medium. How do you generate business with it? How do you integrate it into the traditional marketing mix, as well as within the normal stream of online traffic?  At Cowgirl Interactive, we realize how imperative it is that social media accounts aren’t just there, but that they are consistently driving traffic to your website and translating into more business for you.

At our interactive marketing company, we approach social media as “Cyber PR,” because it more accurately describes our intent. Similar to sending out traditional press releases, social media channels provide the ability to communicate a message or commentary on who you are as a business and what you are trying to achieve. It also allows for an unprecedented type of interaction with your customer, giving them the feeling that they are directly a part of your company and business.

And we Cowgirls don’t just blog or Tweet for the heck of it. We use keyword infusion in each venue, making sure your information is reaching the right audience. We’ll send your company message and brand through forums, blogs and social web channels and integrate social media-based initiatives into your overall strategic web plan, allowing you to take full advantage of this growing facet of interactive marketing.

E-mail Marketing
E-mail is easily the most prevalent form of interactive marketing communicaton between companies and their customers. Unfortunately, it is often done with little to no reward. Your click throughs and open rates are low, while the money you’re spending on resources, tools and staffing are high.

Cowgirl can help. We’ll handle delivery methods and content creation, effectively eliminating your need for additional staffing. And through segmentation and targeting, we’ll ensure your e-mails are of benefit to your customer, thus increasing your open rates and click throughs instantly.

Reputation Management
Sadly, the internet delivers truth and lies with the same algorithmic formulas. Fortunately, Cowgirl has extensive experience in a facet of interactive marketing that is quickly becoming known as “reputation management.”

Using a combination of highly-searchable pages and extensive social media proliferation, Cowgirl is able to push unlawful or detrimental postings or websites out of search engine rankings. We can also negotiate the removal of inappropriate or unauthorized material off of websites and even launch counter-strike campaigns to ensure that you maintain your good name and reputation.

There are only a few agencies in the country that can create results in this highly-specialized dog and pony show. We are proud to say that we are one of them. At the end of the day, don’t you want a Cowgirl to back-you-up in an internet brawl?

You!
You are the key to our success. Before we can even begin, we need to know your ideas, visions and goals for your website, so we can make sure we’re delivering stellar and satisfying results. This means YOU are a part of our interactive marketing process – so get excited!

Think our interactive marketing company sounds like a good fit for you? Learn about our website design process and our localized search engine marketing tactics.