When Restoration Hardware, a chain of upscale furniture stores, first turned to Leslie Hahn, president of Dallas SEO firm Cowgirl Interactive, they were already managing a search marketing program in house. The program just wasn’t delivering the results it should have been. Their conversions were low, and they weren’t being found   for the big-money terms in search engines.

Over the course of just a few months, Hahn, a Dallas interactive marketing expert, changed all that.

She found that RestorationHardware.com required some immediate changes. Search engine spiders were having a hard time crawling – scanning content – its pages, and much of their time was being spent on unimportant and non-essential pages. This was diluting link popularity and search results. The lack of a sitemap and a disorganize navigation structure also contributed to the site’s poor organic search results. 

Using the expertise that made her rise to president of a successful Dallas SEO firm, Hahn was able to improve and optimize RestorationHardware.com’s navigation and architecture, making the website more spider-friendly, increasing the amount of times search engines scan the site. These simple changes spurred a 40-percent growth in organic search visitors over paid search visitors. 

In just four short months after implementing changes recommended by Hahn,   RestorationHardware.com also saw  a staggering 256-percent increase in conversions for   non-branded terms. For example, instead of being found for  “Restoration Hardware    chair” they were being found for “recliner chair.”

According to Feather Hickox, E-Commerce manager for Restoration Hardware, Hahn’s astounding results helped the company both increase sales and better manage their marketing dollars.

“This relationship ensures that we are driving qualified traffic to our Web site,” Hickox said, “increasing online sales and spending our marketing dollars effectively."

Thanks to Dallas interactive marketing expert Leslie Hahn, Restoration Hardware’s website is now bringing in more natural search traffic, more conversions and just more visitors in general. No longer are they spending money on paid search traffic that just doesn’t deliver.

When you sign on with Cowgirl Interactive, Dallas SEO firm, you not only get the expertise of Hahn herself, but her entire seasoned and professional team.