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★ Cowgirl Successes A Web Augmentation for Mercy
★ Cowgirl Successes A Web Augmentation for Mercy
| Web Augmentation for Mercy |
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Unfortunately, up until about a year ago, their website didn’t read “beautiful” at all. Outdated, poorly functioning and just all-around not up to snuff, Mercy’s web presence just wasn’t delivering. They weren’t getting the amount of web referrals they should have been getting in this digital day and age.
That’s when they turned to Cowgirl Interactive.
Cowgirl Interactive took time to analyze Mercy’s existing website, discovering that, not only was it a poor representation of Mercy’s high-quality services, it was not optimized for search. Most, if not all, of Mercy’s area plastic surgery competitors were ranking higher in search engines and getting more web referrals because of it.
Cowgirl’s skilled team of web designers and developers created a new, fresh outlook for Mercy’s website, one that better represented the Plastic Surgery Center’s reputation. The new design incorporated richer, more elegant colors, vibrant pictures, descriptive service lists, and easier to navigate layouts and menus.
Cowgirl also implemented a full search engine optimization campaign, creating SEO-rich website copy, launching on- and off-page SEO strategies, link building, and search marketing.
Specifically, Cowgirl provided the following for Mercy Medical Group Plastic Surgery Center:
• A more effective URL strategy, launching www.MyMercyPlasticSurgeon.org
• A new overall web design and graphics better suited to Mercy’s high-quality services
• Web programming into an easier-to-use content management system
• Fresh, SEO-rich copy for all web pages
• A more visual and effective navigation and menu system
• Meta tag and back-end search engine optimization
• Multiple Google AdWords campaigns to supplement on-page SEO strategies
• High quality link building
Thanks to Cowgirl Interactive’s efforts, Mercy is now a real player in the local plastic surgery market. With continually growing numbers in all the major search engines and successful on-going search marketing campaigns, Mercy is continuing to see more and more referrals roll in from the web.
See the work we’ve done at www.MyMercyPlasticSurgeon.org.
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Mercy Medical Group Plastic Surgery Center, part of the Catholic Health West healthcare system in California, provides comprehensive cosmetic surgeries and services to citizens of the greater San Francisco area. From liposuction and breast augmentation to laser resurfacing of the skin and chemical peels, the Mercy Medical Group Plastic Surgery Center is all about beautification.