In 2009, Haute Body approached Cowgirl with goals of creating a dynamic, high-end E-Commerce boutique - on a budget. In just a few short months, Cowgirl’s experts in e-commerce web design & development were able to make Haute Body’s dreams a reality.

To create the high-end experience that Haute Body was looking for, Cowgirl created a 1930’s vintage inspired boutique-style web design. This E-Commerce website design was then integrated into Magento, a highly customizable open source E-Commerce platform. By integrating the design into this open source solution, Cowgirl’s E-Commerce web design & development team was able to deliver a seemingly totally custom solution, at the fraction of the cost of its e-commerce counterparts.

In addition to the customized E-Commerce platform, Cowgirl also integrated other high-end functionality: international capabilities, runway-style videos, and a customer loyalty system. This level of functionality is in less than 1% of e-tail sites, but the addition of these site enhancements supported the high-end, fitness fashionista clientele of Haute Body.

As is the case with all Cowgirl E-Commerce website design projects, Haute Body was provided with a total online solution. At launch, the site was already optimized for search engines, had traffic drivers pushing to the site, social media followers, a custom e-mail newsletter program, and solid Google results. 

Haute Body E-Commerce buyer Summer Carnes, described the experience: “I was totally amazed at how much our e-commerce site had from the very beginning. I think that Cowgirl really set us up to succeed. I felt like all the details were taken care of, so I could focus on what I needed to do – provide great products for our customers.”

All in all, the new Haute Body e-tail system included:

• Custom E-Commerce website design, graphics and images

• Magento CMS system with which to manage inventory and sales

• Search engine optimized site architecture, content, images, and optimization.

• Integrated blog

• E-mail newsletter system

• A fully integrated customer rewards program

• Google PPC program to increase website traffic

• Off-site, Search engine links campaign

• Facebook advertising campaigns

• Social media site set-up and optimization

With such a strong start out of the gate, Haute Body has increased sales month-over-month since the site launched. They’ve also noted a huge jump in Facebook fans, monthly website visitors and total monthly orders.  Demand for Haute Body products has increased so much that the e-tailer has had to begin stocking higher product levels, and has expanded into even more designer fashion lines.

See what Cowgirl’s E-Commerce web design & development team has done for Haute Body at www.Haute-Body.com.